Video marketing has a track record of creating value for businesses. Therefore, adding video to your organization could be an easy decision. Perhaps you are wondering what next? Where can you begin? How can you achieve this?

It is possible to hire a video production agency.

Although this article is from an agency (so it may be biased), we have learned from our 15-years of experience how to best support our clients’ messaging goals and objectives.

This article will outline the 5 main advantages of hiring a video producer agency and how they can save your money in the long term.

1. Video production companies possess expertise and experience

Do you think you would ever let your best friend do any type of surgery on yourself if they were not properly trained? It is unlikely. It is not.

Many people believe they are able to make a video because of their technology and tutorials. Although this might be true for personal videos, like a vlog and an anniversary montage set by Nat King Cole for grandparents, it’s not so easy for professional videos.

A video production company offers expertise that can take years to acquire. These skills include lighting design, shooting, audio, editing and after-effects.

Expertise also comes with experience. Experience in what to do if things go wrong. Experience with high-turnover projects. Experience with hiring actors, finding a studio space, or locating a location to film.

It is possible to learn all these things independently, but it will be costly and time-consuming.

2. Video production companies save time

Even if there is someone on staff or a family member willing to assist, chances are they will take a lot longer to produce a professionally produced video than it would taking to hand it over to an agency.

Even if you have someone who can learn all aspects of video production so that they can produce video content internally, it will still take some time.

Do not get me wrong. I love to learn. I also love teaching people (hence, why I write educational articles). For video production to have an impact on your business, it takes dedication and commitment.

It can take a long time to create a video. But you, as the client, can make it easier by being clear about your involvement and opening up communication channels. It is possible to make a video without the help of a professional.

This is a quick overview on how long it takes each to make an animation or a live-action movie.

3. It’s a great way to save money by hiring a video production company

I don’t care if you just laughed at the above title. While it might seem impossible to outsource your video productions, this could be a way to save you some money. This falls under the same category as how a company can save time.

All the software and expensive equipment required to make a video are familiar. A production company already owns all of these things and knows how to use them. Yes, it may sound obvious that you will save money if all your video equipment is purchased.

In reality, production equipment, like a smartphone, computer or car, breaks down or becomes obsolete. So you’ll likely still have to pay for new equipment or other software every few year.

Production companies are also able to finish your video earlier, which allows you to implement it in your business or marketing strategy and start (hopefully!) getting a positive return.

If you have a limited budget (which is almost everyone), it’s possible to find a production company that’s right for you. You can still find the right production company for you.

4. Video Production Companies hire Storytellers.

Aside from the technical skills of production agencies, they also bring creativity to the table. This can be easy to overlook in the planning process.

Concept design is much more challenging than it seems. Writing a video script can be difficult for anyone.

Videography is also about the art and craft of storytelling. It is possible to increase your production level by being able to visually convey a message or give feedback to actors that take their emotional monologues to the next level.

5. Video Production Companies Keep Up with the Latest Trends

Some people aren’t interested in following the latest trends. This is because they don’t want “everyone else.” However, there are lots of reasons why it’s important to follow trends, particularly in marketing.

Trends are closely linked to storytelling. When developing a marketing video concept, it’s crucial to understand cultural movements and social changes. Your message should reflect the current political, cultural, and socioeconomic conditions of your target audience.

It’s also important to know when a trend is too popular. It’s natural to want something unique if everyone is promoting “superheroes” in their commercials. Trends can help you stay on top of the trends and inspire you to create your own.