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Digital Marketing for Chiropractors

Traditional marketing methods from the past can take weeks or even months to produce results.
(Has anybody run yellow pages ads or billboards lately?)

Digital marketing can be a benefit for chiropractors as it allows them to see results in a matter hours.

Digital Marketing for Chiropractors

Digital marketing offers many advantages for chiropractors.

Let’s examine some other ways that digital marketing can be used to grow your practice.
Increase your market visibility

One of the greatest benefits of digital marketing to chiropractors is its ability to target and then retarget online audiences.

Your message can reach millions of people via a variety channels depending on your interests.
Get Inspired

Do you love taking pictures? Instagram might be for you.

Do you love writing? You can create a great blog for your website.

Do you love shooting videos? You should start your own YouTube channel.

Do you prefer a little bit of each? Facebook has more than 2 billion monthly active users.

Whatever social media platform you use to communicate with others, your overall strategy should always be to Teach & Invite.

Every day you can teach something, and then invite your audience for the next step.

Automate Your Marketing

Your invitation is your call to actions.

If you have taught your tribe something that is educational, entertaining, or both, then they are now ready to be inspired to take action.

Doesn’t that sound good?

Digital Chiropractor Marketing

But, you are not done.

Let’s take a look at the final word in the strategy.

Keep that in mind

Inconsistency will lead to spinning wheels.

When marketing a chiropractor practice, consistency is the best predictor of success.

There’s one more thing…

Digital marketing for chiropractors should include email marketing automation, and an optimized Google Business Listing.

These two elements are essential and have the greatest return on investment in digital marketing.
Search Engine Optimization

Search engine optimization (SEO), or optimizing your website for search engines such as Google, is the process by which you can rank higher in search results.

Local SEO is an ideal way for chiropractors to reach patients within their practice area.

Google detects that a person is looking for a chiropractor near them when they search for something like “chiropractor nearby me”.

The search results include additional information such as phone numbers, addresses and reviews.

Digital Marketing for Chiropractors

You can rank high by optimizing and SEO your Google Business profile.

SEO doesn’t mean you are trying to compete against Spine-Health or Wikipedia for keywords like “backache”.

Not only is it nearly impossible to surpass these entities, but also the traffic is not targeted and won’t really fill the schedule in your practice.

This is why it is so important to place emphasis on local SEO.

Local SEO is highly targeted traffic that is local to your practice.
Advertisement with Pay-Per Click

Advertising via pay-per-click (PPC), can help you rank higher in Google search results.

SEO can take time before you see the results. However, it’s possible to get your ad online in as little as a minute.

Targeting specific search terms can be done to target patients in your area. Your ad will only show those who are most likely interested.
Here’s what you need to know

You will always find a catch )… when you run ads

They are similar to sugar.

While it may give you an immediate boost of energy and provide some temporary relief, many discount ads can lead to a crash.

There are big differences between targeted ads, and retargeted advertisements.

Retargeted ads are a great way to increase your digital advertising ROI and make it a long-term strategy.

You should avoid targeted, discount-based marketing.

As you accelerate towards the inevitable sugar crash, you’ll be spending more money on less results.
Keep in touch and stay connected with your patients

This is the most powerful, effective, and underutilized method to market your practice.

Maintaining your current patients should always be your first priority, especially if your practice has been around for more than one year.

If you have hundreds, thousands, or more of patient records and you cannot keep your schedule filled week to week then you may have holes in your bucket.

Maintaining your patients is more than just about prescribing endless treatment plans.

It’s all about systems and processes that will keep people involved in your practice, no matter if they are currently active.

Digital marketing allows you to stay in touch and communicate with your existing patients through multiple channels.

To build deeper connections on social networks such as Twitter and Facebook, or to share helpful videos with your followers via YouTube,

Email marketing is another way to keep in touch.

Email Marketing Automation for Chiropractors

You can offer them valuable content, while making sure they remember you when they visit the chiropractor.

It is vital to send out weekly email newsletters to your subscriber list if you wish to build a system of constant reactivations.
Position yourself as the expert you should be

Digital marketing can help position you as the local expert in all things Chiropractic.

It’s part and parcel of being a chiropractor.

Your content will appear in search results. People see your posts on Facebook. If you offer valuable information on your site, everything works together.

If people see your name all over the place and get useful information from you every time they click on it they will naturally consider you to be an authority in your region.

This makes it easier for people to get to understand, trust, like, and love you.

The more people you know, trust, like, and admire you, the more successful your practice is.