It’s time to enter the elite and get digital! Digital advertising is the norm. It’s also the fastest growing channel for marketing and isn’t slowing down, according Strategy Analytics. Actually, the majority of businesses invested more in advertising on the internet in 2022 than in 2021. They also plan to increase their spending in 2023. It shouldn’t be an unexpected surprise since marketing has always been concerned with three things: location and place. Today, your customer base is mostly online. Marketers are putting more and more efforts on reaching out to people in the online world and it’s working for both them and their clients.

The internet has put a significant amount of buying power back in the hands of consumers and buyers. consumers, requiring many marketers to become more imaginative, more authentic and more helpful. Today, consumers jump between channels all the time, and, increasingly, these channels have become digital. Today, the average customer is conducting extensive research about products, solutions and businesses prior to making an purchase. Digital technology has given marketers a variety of new tools, which allows the use of these tools to remain targeted and strategically. Digital advertising is a good idea when you’re looking to get the message of your campaign or message in front of your target audience.

Digital advertising has lots to offer marketers of today. Let us share seven of the things that we’ve learnt about online advertising, particularly from the biggest companies:

1. Digital advertising is targeted

What if every ad that you make is only visible to people who are qualified and targeted audience members? Sterling Cooper would have made you a partner in a short time with that assurance, but now it is now the normal.

Traditional advertising can be a little iffy however, digital platforms are revolutionizing the way we advertise. SEO and PPC can help you get your brand as well as your marketing content the hands of buyers at all stages of the buying process. Social media platforms like Facebook, Twitter, or LinkedIn have a range of advertising options that let you sort your audience by area, demographics, interest and many other factors.

In addition, because many types of digital marketing are “opt-in”–from people who are following your blog or social media pages, to people who get your emails, you can be sure that your marketing will be reaching people who would like to receive your details.

2. Digital Advertising is Flexible across channels

The key to success in online advertising lies in “multi-channel.” When it comes to digital advertising, any piece of content can be shared on many platforms, meaning that you’re not limited to a single page 30 seconds, a minute, or the format your conventional advertisement was created to be.

Cisco’s latest campaign is a fantastic example of how to profit on the various platforms. Cisco has distilled complex technology topics into short videos on the popular social network Vine and then enhancing the snippet of content with relevant content, like links to articles on cybersecurity and data analytics. The multi-platform approach allows users to consume content however they would like to–as a quick snack , or as a complete meal.

This is a great option for any business. Start with a brief Vine video and turn it into a vlog that can give more details. Reimagine long-form content by changing the most important statistics or data points into an infographic, or a SlideShare presentation. Repurposing content from the past can be a win-win for your strategy as well as your budget.

3. Mobile Engagement in Digital Advertising

Mobile marketing and digital are inextricably linked. Digital advertising lets you reach out to your customers anywhere they are and whenever they’re online. It’s a great way to connect with Gen Z and Millennial customers. According to a research carried out by the Interactive Advertising Bureau (IAB) mobile phones are where Gen Z and Millennial are most likely to view relevant advertisements. Furthermore, almost half of the people who use smartphones have taken action after having relevant ads displayed on their phones.

In reality, it could be even more efficient to market on mobile than on desktop. The AdRoll’s “Facebook by the numbers” study found that the click-through rate of Facebook News Feed ads is typically 10percent higher for mobile devices than desktop ones and results in the cost-per-click to be less than 61% on desktop.

The good thing is that this doesn’t require you to create a completely distinctive campaign. Responsive design refers of digital layout that auto-optimizes content to fit the device it’s viewed on. You can begin to maximize engagement on mobile devices by making sure your landing pages, emails and other content pieces are translated seamlessly from desktop to mobile.

4. Digital advertising is more efficient to market

The market and its trends shift quickly, and this demands a quick-moving marketing. The lead times for traditional advertising techniques are outdated. From the time required to design an advertisement, to the long lead time needed to purchase space or time your message and budget will be stifled by being locked to a concept that was developed months before it was likely to be seen in the public eye.

The digital campaigns are implemented quicker and are able to be altered as needed. As recently as early in April Subway promoted a fresh advertising campaign featuring its former spokesperson, Jared. Following a scandal in the summer that led to his being arrested, Subway couldn’t distance itself from their pitchman quickly enough. If you’re looking to make a profit on the controversy or distance your self from the controversy, the big brands should retain the most pivotal power is.

The ability to adjust is useful when considering the fluctuating budgets. Companies with unexpectedly low earnings can reduce their spending without incurring cancellation fees or unexpected income can ramp up their purchasing power without difficulty.

5. Digital Advertising is easily measured

Every company must show the value it adds by leveraging digital media, and with a campaign, the metrics are already built in. You can track the exact number of people who have visited your site or opened it, who referred to it, shared it and so on. You can also track the origin of your traffic starting from your access to the shopping cart, and then the final purchase. This can help you decide the best strategies and platforms that produce the most results and which ones require more investment.

The primary reason to track metrics is that you can speak the same language your CFO and CEO are using. While metrics that are soft like brand awareness, impressions organic search rankings and reach are crucial but their true worth lies in the way they can be linked to hard metrics such as revenue, pipeline and profits. Digital advertising is a method for tracking both metrics in order to demonstrate a tangible return on investment.

Since digital advertising is easy to evaluate–often using actual-time results and metrics, marketers may discover that it can help them improve their campaigns and make them more cost efficient. If you find that one of your digital marketing programs isn’t performing or isn’t working, it’s simple to swiftly adjust your plan to make sure that your money is properly spent and has a high return on investment.

6. Digital Marketing Keeps Awareness Top of Mind

Do your customers like the sweater? Perhaps it is, but not enough to purchase it. A study conducted by Baymard Institute revealed that the average abandonment percentage is 68.53 percent. Digital advertising can be a big benefit. Although it’s a bit creepy and desperate to smack the customer in front of your shop in the mall and ask for her to return later to buy something and then you can call her without appearing as if you’re stalking her.

Remarketing and retargeting are two ways you’ll be on top of her mind to recommend to buy that sweater. Retargeting means that the item will appear on the Facebook sidebar next time she logs in , or appear in an advertisement on her preferred blog which makes use of Google ads. Remarketing allows you to contact her with the email you sent to her to alert her of the empty shopping cart. In reality abandoned shopping carts may be reclaimed by retailers who employ marketing automation software that can offer an attractive deal, such as discounts as well as free shipping. Digital advertising can prevent this sale from being lost.

7. Digital Adverts Can Be Viral

(At the very least, that’s how the Fox is saying!) With a solid digital advertising element your business could be the next viral sensation.

Consider the example of Dove’s “Real Beauty Sketches” which showed real women looking into themselves through someone else’s eyes. A single video, from an ongoing campaign, received an impressive 114 million views in the first month , all because people shared it on social networks. If you take into consideration the fact that that number of 114 million views is the same amount of viewers who watched the average 2014 Super Bowl commercial, according to NBC Sports, the power of viral content is evident. Dove could have paid $4.5 million for 30 seconds to make an Super Bowl commercial, and yet wouldn’t have received the solid social proof that is found in social media sharing.

There isn’t a magic formula for what makes something go viral, however in general the content should appeal to our feelings. Content that makes us laugh or feel happy about themselves is highly easily shared. It’s also difficult to know what’s going to make an item grow however once it does it will develop a life that is its own.