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The Cost of Hiring a Social Media Agency

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Have you thought about employing a social media company however you aren’t certain if it’s really needed? The views of people on the importance of social media can be found in various places across broad range. Many believe that social media is everything, while some believe it’s marketing’s cool, trendy cousin that is only seen in big events just at least once a year.

Here’s the problem:

The days that social media was a fun addition to a traditional marketing strategy or campaign. Today, a majority of companies and brands realize the importance of social media but aren’t certain of how to use it.

Most likely, you’ve not casually added “social media management” to an existing marketing job description, right? Or, worse yet, did you attempt to handle it by yourself? Heck, you’re a busy business owner. And if you’re trying to oversee a efficient social media plan, in addition to other commitments or you’re not, you’re either

If you) possess superpowers or) be a mastermind–and in that case, we’d like to chat.

It’s true that there are ways for anyone to boost their social standing without the need for an agency, but that route can only get you so far. After you’ve exhausted your personal potential and accomplished everything you’re able to accomplish, it’s time to call in the big dogs. Besides the effortless creation of beautiful content and having skilled storytellers in your arsenal using a social-media agency boasts some serious benefits.

Below are seven of the best

1. Establish a Consistent Social Media Presence

Posting on social media at random can be a bit confusing for your clients, but it could also make people wonder whether your company is operational. Today, more and more consumers use social media platforms as search engines. This means that, in addition to the normal Google search, customers are likely to search for you on platforms like Facebook as well as Instagram. If you’ve been absent from posting for many months or even years or they’re unable to locate you it could be that they will take their business elsewhere. Consistently posting strategies build trust, keeps your audience engaged and up to date with sales and other events, and also signals that your company is flourishing and is open to biz.

There’s no formula for success for sharing content on social platforms. Some companies are successful with three posts per week, whereas other prefer to achieve their particular objectives more vigorously by posting five or more posts per week. When it comes to Instagram it is a simple algorithm that favors consistency, which means that a reliable posting schedule is not a matter of choice. If you’re not certain what this “algorithm” nonsense is about it’s more of an incentive to call us.

2. Find a plan for Social Media Success

Let’s say that you want 10,000 followers. It’s three posts per week (religiously) and your Instagram feed appears polished as well as cute and you’re using thirty of the most well-known hashtags. However, you’re still not seeing growth. What’s the reason?

In the end, social media is the visible cherry on top of layers and layers of behind-the-scenes marketing strategy. We do more than make feeds look beautiful. When we sign the new client we discuss the pricing of your products and competition, target audience determination, goals and more.

10,000 followers? Sure. Two weeks? Perhaps maybe not. That is, unless you happen to go viral on TikTok-but it’s a topic for a different day. When you hire a social media agency, you no longer need to upload content to Instagram, close your eyes and hope that you don’t. We create an informed and actionable plan to help you achieve your goals.

3. Get access to a Team of Social Media Experts

Maybe you’re at an entirely different point in your journey. You’re aware that social media is essential, but you’re still confused about the right route to follow. Do you need to hire an additional member of the marketing team who’s job would be exclusively dedicated to social media? What do you think of an intern? A college student in need of course credit? Maybe your sister’s-friend’s-cousin who went viral on Twitter that one time?

When you hire a social media agency, you’re getting a full team of experts, typically at less than the cost per month of a full-time employee. Instead of relying solely on one person to handle a multitude of responsibilities and wear too many tasks, you’ll have access to graphic designers with creativity, SEO strategists, spellbinding copywriters and expert Social Media Managers. Every step in your brand’s social media strategy is created by dedicated professionals and nothing slips through the cracks.

4. Make use of top-quality tools and resources

Hiring a social media agency Brighton offers you access to a team of experts, and together, a comprehensive range of tools and resources employed to enhance your brand’s web presence. There is no need to worry about purchasing or learning how to utilize scheduling platforms and content management systems design software, or countless apps.

We’ve got everything we need in-house and is ready to roll. Things such as Trello, Slack, Later, Canva, and Dubsado are all a part of our toolkit that we employ on a regular basis to ensure that everything is running smoothly.

5. Make Decisions based on Data

You’ve done it! You have received 500 likes for your most recent Instagram post. You are eager to post another one and, with only 40-plus likes from your followers, you start to wonder if Instagram is just going through a relapse. Why is it that one post does so well while another one fail? You go through your Instagram Insights, but the numbers seem confusing. What’s reach? Which impressions are there? The answers may be within the data, but you’re not certain what it all means.

When you hire a social media agency, strategy and data fuels everything. We review your social media insights and determine what’s working efficiently (and double-down) What’s not working, (and review the plan) and then take a careful look at the next step. Numbers don’t lie but they do not always tell the full story, also. We employ a holistic approach when analyzing social reports, monitoring the kinds of content that resonates well with your customers and what is driving conversions.

6. Develop strong relationships with your Followers

As a busy brand or business owner, staying on top of your social media notifications can be a struggle. You’d never intentionally ignore customers or forget to greet them in person and so, don’t let it happen to your social media accounts!

A lot has changed in the social media landscape over the past two years. It is continuing to change every day. One thing is for certain in the present-people are drawn towards brands who manage to make themselves more human on social media and do more than just post a pretty photo. Your customers want to know more about you, chat with you and share their experiences with you. It’s a chat-a two-way channel.

Be it comments or DMs (or the random unhappy review), a social media agency acts as an integral part of your client service department, fostering warm connections and creating trust with your customers. Engaging with your followers can help the algorithm in a few places, but more important, it helps humanize your brand and helps build a stronger relationship with your audience.

7. Make time for what You Do Best

At the end of the day, one of the biggest advantages of employing a social media agency is time savings. For a busy business owner it can be a challenge for you to delegate social media tasks to an already swamped marketing staff, or to do it yourself. Contrary to other traditional avenues of marketing, social media is nuanced and requires attention to detail, particularly if you want to see success.

Social media is a critical element in most companies’ marketing strategies, however, many business owners do not are able to take on that challenge on their own. With our skilled team of professionals with years of experience, we allow you to focus on what you do best and we handle all the rest.

Let’s Chat!

Are you willing to build your brand’s social media presence? The hiring of a professional agency for social media is the most efficient and efficient way to go about it! From helping you maintain your online presence to creating strong connections with your followers and saving you time (and money) by hiring an agency that is a part of social media can add value to your business in a variety of ways.

Every company requires a unique method of achieving their social media strategies, and we’d love to talk with you about yours.