Currys (branded as Currys PC World in the period between 2010 and 2021) operates as an electronic retailer, and aftercare provider that operates within The United Kingdom and Ireland, which focuses on consumer electronics, white goods as well as mobile phones, computers and computers.

The company was established as a bicycle retailer around 1927. Currys broadened the selection of merchandise sold and then from the 1960s it was a major retailer of household electrical items. In 1984 , the company was acquired by the rival retailer Dixons, and Dixons took over the company and the Currys brand was used across all retail outlets of the business. From 2008, the business has moved away from shops located in town centres , and expanded to bigger out-of-town shops that were under Currys PC World. Currys PC World name. The Currys PC World brand was created, which merged the operations of Currys with Dixon’s PC World under one roof. After the creation of Dixons Carphone in 2014, the stores were upgraded to Carphone Warehouse departments. In July, it was announced in 2021 that every Currys PC World locations would be rebranded to Currys.

History

Early years

Henry Curry started to make bicycles in Leicester in 1884. Currys was incorporated as a business in 1927, after four brothers merged The Louth Bicycle Company, and the loose association of shops which the sons had managed since their father’s retirement in 1909 with their city of Nottingham, which was the home for Campion Cycle Company.

In the 1940s, shops were selling a range of items, including bicycles, radios, toys and even gramophones.

In addition, during the time of the directorship between 1967 between 1967 and 1984 from Dennis Curry, grandson of Henry Curry, the company was able to expand significantly and become a major high street supplier of televisions and white goods (refrigerators washers, refrigerators, and other appliances used in the household); by 1984 Currys Group plc had 570 shops, nearly twice as many as the company that would later acquire it.

In 1984, Currys was acquired by Dixons (another electrical retail chain that is currently Currys Plc) but maintained its own brand name. On April 6, 2006, Dixons Stores Group revealed that Dixons shops, except in Ireland and duty-free areas in airports they would be rebranded under the name Currys.digital (later changed into Currys Digital). In Ireland the Dixons stores in Ireland were replaced with Currys at the end of August in 2008. For Currys Live Chat head on over to this website.

Before the Dixons brand change, the retailer had only a few small town centre shops , compared to its vast number of huge out-of-town megastores. On January 17, 2007, the group’s chief executive John Clare announced that when leases on the remaining “Currys High street’ stores (not the rebranded Currys.digital shops) expired they would not be likely to renew them, so the stores will be shut down at the earliest possibility.

Currys PC World

Dixons Retail began a trial combining Currys along with PC World shops in 2008. During the Dixons Carphone Christmas 2015-2016 results update to shareholders, Sebastian James, group director of operations, said that for the next fiscal year, the three-in-one format (shops with Currys, PC World and Carphone Warehouse branding under one roof) will be introduced across the whole portfolio across and around the United Kingdom and the Republic of Ireland.

Revival of Currys as the sole brand

Following reorganisations for both 2021 and 2020, Dixons Carphone announced that the Currys PC World stores would change their name to Currys in October 2021.