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Mighty Jaxx – A Global Brand

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The fusion of art and innovation has pushed Singaporean toy maker Mighty Jaxx toward establishing themselves as a globally recognized brand. Businessman Jackson Aw, founder of Mighty Jaxx Australia has turned his initial investment of $20,000 into a multi-million dollar technologically-enabled, lifestyle-oriented manufacturing company by hitting each of the appropriate notes.

Jackson is a devoted toy lover and collector, has always wanted to pursue his interests. As a young man in 2012, Jackson took an entire month touring different manufacturing facilities in China to learn about the process of making toys – sparking his curiosity and admiration for designer toys after witnessing the long and exhausting work of a skilled craftsman. With a fervent desire, innovative ideas and the help of his parents initially reluctant Mighty Jaxx emerged.

Each of the business concepts that are truly unique have a tough start. The initial reaction to the Mighty Jaxx’s first concept which was”Hell Lotus, “Hell Lotus” developed by the well-known Singaporean artist Clogtwo didn’t signal an extremely promising beginning to the business. Invincible and driven by his determination to be successful, Jackson pressed on, having to overcome the challenges of establishing an enterprise from beginning to finish. As the business grew, Jackson took the opportunity to slowly expand the company.

Making the most of Creativity To Be Successful

With his background in design, Jackson never slowed down in his quest for creativity. He created a wide range of collectibles ranging from traditional items with a never before twist to innovative, fresh designs that were unique bold, raw, and savage but , most importantly, that were a hit with their intended market. Collaboration with various artists as well as designers and brands around the world to produce limited-edition collectibles increased demand for their latest releases. Taking advantage of an upswing in popularity, Jackson began expanding their presence in the world market.

Growing into a Global Brand

In the present, Mighty Jaxx employs over 50 people , and their products are sold worldwide across 60 different countries, however their journey isn’t over yet. Jackson has been incredibly successful in steering his business to the right direction at every step. In search of taking the company to new levels, Mighty Jaxx continues to move forward, and recently secured an investment amount of SGD 6.7million to help fund the company’s future plans.

Since the beginning this year Mighty Jaxx has gradually introduced tech-enabled collectibles into all their latest releases and is aiming at selling 5 million collectibles with tech-enabled technology worldwide by 2020. They now have the ability to authenticate their collection using permanently-secured digital certificates that are tamper resistant the Mighty Jaxx’s unique technology platform allows customers to purchase the newest products with security assurance without the risk of buying an inferior or fake product which is a benefit to collectors since Mighty Jaxx collectibles can sell for as much as 20 times their initial value on auctions. In the future, collectors can expect to see future exciting projects due to the collaboration with top brands like Hasbro as well as Nickelodeon are already in process of being developed.